good design in ten commandments good design is innovative good design makes a product useful good design is aesthetic good design helps a product to be understood good design is unobtrusive good design is honest good design is durable good design is thorough until the last detail good design is concerned with the environment good design is as little design as possible
dieter rams was head of design for braun from 1961 to 1995, where he, quite simply, managed to design the most elegant consumer electronics ever.
+ links: vitsoe. dieter rams flickr pool.