In nomination Cyber Lions this year 2205 demands have been received. 208 are added in a short-list and as a result 80 are awarded.
In Cyber it is handed over three Grand prix in three different categories: Website and Interactive Campaigns, Online and Other Interactive Digital Media and Viral Advertising. The main award for interactive campaign has received Australian CumminsNitro. It already the third Grand prix “THE BEST JOB IN THE WORLD”, the best campaign being, undoubtedly, at all festival.The second Grand prix has been awarded AKQA London for Fiat “Eco:Drive”, and the third — 42 Entertainment for a virus “Why So Serious?”, created for a film “Dark knight”.
By interactive agency of year it is recognised Goodby, Silverstein and Partners for granting of the considerable quantity of demands in nomination Cyber.
Also it has been handed over 15 gold, 29 silver and 33 bronze awards to representatives of only 16 countries. Cyber Lions — the first of already last 9 competitions in which the United States have won first place on number of awards — 21 Lion, including 1 Grand prix and 6 gold. On the second place British with 14 awards, are traditionally good in advertising in digital space Swedes — 10 awards.
GRAND PRIX
Category Interactive Campaigns
THE BEST JOB IN THE WORLD / TOURISM QUEENSLAND / ISLANDS OF THE GREAT BARRIER REEF
CUMMINSNITRO Brisbane, AUSTRALIA
