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Microsoft became sponsor for "The Simpsons"


Within the limits of an advertising campaign of search system Bing corporation Microsoft became the sponsor of a cartoon serial "The Simpsons". On it informs The Telegraph. Campaign started on March, 11th in 6 evenings on British channel Channel 4 and will last within 3 months.

The Simpsons use Bing

Before and after each series, and also during commercial breaks plots with The Simpsons using Bing the family will be shown. Campaign is dated for 20 anniversary of a cartoon film and is for Bing the first transaction with the British TV.

"The Simpsons" sponsorship is a part of mullions-strong advertising campaign Bing. The first advertising of search system has taken place on March, 11th during a direct transmission of a match 1/8 endings of League of champions: "Manchester United" vs "Milan".

№2 Yahoo! — Google №1 — Bing №3

Company Microsoft repeatedly declared, that wishes to make Bing the 2nd after Google. However now Bing takes only the 3rd place (2nd place Yahoo!). According to company Net Applications, the highest share (85,74%) search inquiries in the world is necessary on Google. Then follows Yahoo! (6,09%) and Bing (3,39%).

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