The marketing miscalculation
From the moment of start of sales on October, 16th, 2009 at the Irish division of British mobile operator O2 bought on 2 smart phones in day. Absence of demand on competing with iPhone press phone has explained marketing miscalculations of the company.For the first time Palm Pre has been presented at an exhibition of electronics CES 2009 in January. It is the device equipped with the 3,1-inch touch screen, the put forward qwerty-keyboard, and also modules Wi-Fi, 3G and GPS. As operational system Pre platform Palm webOS has been chosen. Outwardly operational system is very similar to interface Apple iPhone.
Palm Pre in the USA
Since June, 6th, 2009 operator Sprint has started to sell Palm Pre in the USA. At purchase of phone with two-year-old contract Sprint the smart phone price made 200 dollars. According to analytical company Charter Equity Research, for the first month of sales in territory of the United States of company Palm it was possible to sell more than 300 thousand smart phones Pre.In the meantime direct competitor Palm of company Apple for the third quarter 2009 managed to realise the 7,4 million iPhone 3GS, that has exceeded last year's indicators for 7 percent. On June, 21st the company has reported about sale million iPhone 3GS. Sales of this version of smart phone Apple have begun on June, 19th. One million smart phones iPhone first generation Apple has sold for 74 days. One million realisation iPhone 3G needed all couple of days.