Five Candidates For the Google Lunar X Prize
competition, google, innovations, lunar rover, moon, prize, progress

Google has selected the team that will compete for milestone prizes of «Google Lunar X Prize». This was reported on the project site.

The applicants On the prize of $6 million: Japanese (Hakuto), Indian (Team Indus), German (Part-Time Scientists) and two American teams (Astrobotic and Moon Express). The jury will evaluate the projects in three categories: landing, mobility and quality of pics & video. Awards will be issued in September 2014.

The Chinese Lunar Rover «Yùtù»

Chinese Moon Rover

I recall that the Chinese lunar rover «Yùtù» (literally «Jade Rabbit»), for the first time in the last 37 years, successfully sat on the moon on December 15, 2013.

1.3.14
The Offline Guide for Promoting Your Social Presence
business, guide, marketing, promo, QR-Code, social campaign
Armchair for blogger

The fact that large portions of this website are dedicated to highlighting the power of social media means that we don't need to say anymore on its importance. However, this emphasis on the likes of Facebook, Twitter and Google+ means that it can be easy to forget about the traditional, offline approaches to marketing.

Some businesses will argue the point that the latter is no longer worthwhile, with the advantages of going social meaning that there is little point in dedicating any resources towards alternative tactics. However, truth be told, the two can work hand-in-hand and you can actually get more out of your social pages if you work to promote them offline. You'll get more people, different types of visitors and this is as well as all of the other standard benefits that accompany a standard offline campaign.

Following on from the above, we’ll now take a look at several offline moves that can enhance your social media presence. None of them are ludicrously expensive to initiate, yet all of them could result in a massive lift for your social campaign.

The social business card saver

Business cards might be one of the old classics so to speak, but that doesn’t mean to say that they are outdated. Sure, a lot of people will stuff them into their wallets and allow them to dissipate into a black hole, but there are ways that can make people take a bit more care of them and at least store them in a memorable place (that isn’t a trash can).

One such method is to place some sort of incentive in the card. It’s becoming increasingly popular to add a tagline on the bottom of business cards, stating that discount codes can be activated by signing up to the company Facebook or Twitter page. It goes without saying that this kills two birds with one stone; and as well as the possibility of generating new business through the voucher code, you’ll also add to your social following.

Taking the QR, hassle-free approach

In comparison to business cards, QR codes are at the other end of the spectrum and are completely in fashion. For those not in the know, these are those funny-looking barcode images that can be scanned on a smart phone to forward the user towards a mobile app or webpage. You don’t need a degree to fathom them out either, there are umpteen sites that allow you to create them at the click of a button.

The beauty about these codes is that they are designed for offline marketing. They’re meant to be placed on those large A3 posters you’ve got your hands on from sites such as Pixel2Print and if used correctly, they can again pay dividends. As you may have guessed from the overall topic of this post, our recommendation is to divert the code towards your company’s Facebook page to again aid with that crucial following. Alternatively, you can combine this approach to the first one we mentioned and present the QR code, with the intention of including a voucher for all of your social subscribers.

It’s all about making it as easy as possible for your potential customers and instead of people having to remember a tricky website address that used to be included on your offline material, the use of QR codes makes it a much simpler process for the ‘viewer’.

Being social on the move

We’re not going to pretend that painting a huge advert on your company vehicle is some sort of innovative method – it’s a tactic that’s been around for decades. However, how many times have you been driving behind a white van with their business contact details scrawled on the back, only for them to quickly switch lanes (and at the same time, lose a potential customer).

Unless you have some sort of photographic memory, telephone numbers are off the agenda straight away. Website addresses are a little easier, but there’s still the potential for a hiccup. Social media accounts on the other hand are usually simple words following a site that is known by the world. Therefore, they’re catchier and the chances of you remembering are increased significantly.

Tie it into any offline marketing move

You may have devised the best poster out there, but there’s absolutely no guarantee that your audience are going to remember your web address unless they have a pen and paper at the ready. Is it .co.uk, or .com? Did it have a dash? There’s all sorts of things that can be mistaken and it ties in perfectly with the car example from the previous section.

Therefore, it doesn’t matter if you’re printing business cards, posters, flyers, leaflets or party invitations – make sure that social tag is a prominent feature. It’s easy to remember and also, in something which a lot of people forget, it also builds more trust. If potential customers see others discussing your products and services, there’s every chance that they will follow in and see what all the fuss is about.

14.2.14
Popular Web Trends 2012
content, css3, device, HTML5, mobile, QR-Code, screenshot, tendency, trend, Web design

HTML5

5 Most Popular Web Trends

1. CSS3 and HTML5.
More and more preference to possibilities CSS3 and HTML5 in respect of creations of such pleasant features as rounding, shades, semi-transparency, navigation buttons etc.

Black/white design

2. Simple color schemes.
Mainly monochrome design. Red, yellow, green or dark blue — it's not important, more important contrasty to allocate a body — the content. All the rest in the muffled tones. Purely, simply and just!

Web Trends For Mobile Devices

Web Trends

3. Mobile cross-mobility.
If your site isn't ready to be displayed of mobile devices you obviously absolutely don't trends in web design.

Trend web on google.com

4. Miniature screen-shot.
Big Brother now gives possibility to apply the special tool — the magnifier, which can make a tiny screen of your site. However, your site is ready to it?

Trend Web

5. QR-Code.
The Quick Response Code is a very popular PR code in fashion magazines, outdoor advertising, business cards etc. How to use? Eventually, make its avatar!

22.10.12
Mobile App For Rio
Brazil, IBM, life, mobile app, people, Rio

IBM

2.10.12
2012 Web Trends
2012, TOP, trend, Web

Web Trends of 2012

21.8.12