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The mass protest of consumers


Two groups on protection of the rights of consumers have directed to the Federal Trading Commission of the USA (FTC) the letter with the request to block acquisition by corporation Google of the operator of mobile advertising AdMob. About it writes InformationWeek.

The market of mobile advertising

According to representatives of organisations Consumer Watchdog and Center for Digital Democracy, search the giant thus tries to redeem to itself road on the market of mobile advertising. For consumers it can turn back a rise in prices for advertising and reduction of assortment of offers. Also the organisations are anxious by threat of decrease in level of the user safety in case of association Google and AdMob.

Several days before FTC has decided to find out more in detail about conditions and consequences of purchase of the operator of mobile advertising AdMob corporation Google for 750 million dollars.

Any difficulties — all OK!

In most Google any difficulties with registration of absorption have not seen. According to representatives of corporation, in the market of mobile advertising more ten players works, and the competition in branch is great enough. Also they have assumed, that special attention to the transaction has been connected with successes Google — in particular, in the market of contextual advertising.

Google has informed on purchase AdMob on November, 9th, 2009. It was provided, that the corporation should pay purchase by the securities. After the announcement of absorption of analytics noticed, that Google has paid for AdMob some annual turnovers of last.

The total amount of the means involved on the market of mobile advertising, this year should reach 416 million dollars. By data eMarketer, it will make 0,4% from all advertising market. According to experts, writes the edition, in case of successful absorption Google of operator AdMob, competitors of corporation, such as Microsoft and Yahoo, can reflect on expediency of the conclusion of similar transactions with remained advertising operators.

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