Aim to take high positions in results of search delivery of search systems (SERP) it is caused by desire to direct on a site a considerable quantity of target visitors.
Density of keywords — one of the major aspects which everyone who wishes to achieve positive results in advancement of sites should know. At present ranging of sites depends on density of keywords in search systems.So, first of all let's be defined for the purpose of search optimisation (SEO).
Present, that you sell ceramic dolls from the commercial site. We will assume, that someone in a search line will enter a phrase «ceramic dolls». How you consider, on what place in results of search delivery (SERP) there will be your site by this inquiry? Whether there will be your site in ТОП-10?
If your site is allocated with nothing among others similar can even not count on the first lines in results of search delivery (SERP). Your site, in that case, will settle down very far from top.
Imagine the buyer who searches just for that you sell, but cannot find your site since your site is very far from the first page of results of search delivery (SERP). Really you think, what the user for the sake of your site will rummage 1000 results of search delivery (SERP)?
In our case the purpose of search optimisation (SEO) is use of the methods, capable to lift a site in results of search delivery of search systems on a key phrase «ceramic dolls».
In the general case the purpose of search optimisation (SEO) consists in application of the various methods, capable to lift an advanced site in results of search delivery of search systems on necessary keywords and phrases.
Results of numerous researches confirm that fact, that if the potential visitor/buyer will not find your site among the first 20 results the potential client or will take advantage of these 20 results, or will search by other search inquiry. That's it now the density of keywords solves very many.
Search systems use the special algorithms in the work, allowing to count density of keywords and according to results define ranging of sites by various search inquiries.
You, probably, noticed, that on page of results of search delivery fat keywords entered to us in a search line are allocated. Thanks to it, we can choose the sites most suitable for our needs from huge set.
The thematic highly specialised articles optimised under certain keywords or phrases, is the best decision in the circumstances. Let's return to our example about ceramic dolls. It is necessary for us to write articles optimised under a key phrase «ceramic dolls». Thus, when the web-syorfer in a search line of search system will enter a key phrase «ceramic dolls», our site will be order above in results of search delivery (SERP).
Placing on the site articles optimised under those keywords which are searched most often by your potential visitors/buyers, you, thereby, improve positions of the site in results of search delivery of search systems on these keywords or phrases.
In connection with capital improvement of algorithms of search systems you cannot get for the first lines in results of search delivery by frequent repetition of keywords or phrases. For it severe punishment will follow.
The theme of density of keywords in article still remains burning. We will assume, that you wish to write article in volume to 500 words, optimised under a key phrase «ceramic dolls». What percent repeatability (density) of keywords or phrases in article with such parametres is ideal? 4% (20%), 7% or at all 12% can?
You should be extremely cautious, since for the big percent search robots can apply strict measures in relation to your site, and the underestimated percent will be at all insufficient for hit for the top lines of search delivery. How to be? What to choose?
True answers to all these and other numerous questions are known only by developers of algorithms for search robots… But they are silent…
The majority of web masters in the work the density of keywords in a range from 3% to 15 % adhere.
One web masters wrongly believe, that, having inserted a keyword or a phrase in heading of web page and in the beginning of each paragraph, it will give amazing effect. Others also wrongly believe, that, having used 18 times a key phrase «dolls ceramic» and 2 times «ceramic dolls» in article from 500 words, having received 4% density of keywords, they will achieve tremendous effect.
If you for advancement of your site do not use articles optimised under thematic both highly specialised keywords and phrases you lose the powerful tool the Internet — marketing. Without it it will be heavy to you to take high positions in results of search delivery of search systems.