Promotion for a small to medium size company, especially the ones that offer things like electrical services and such like have these days become not as much a case of pushing out info to a big audience and hoping your companies name gets remembered & more a case of gaining enough internet ‘exposure’ so that when somebody Google's for your type of services near your city, it’s your website which appears..
Being ranked in search engines like Google for location based searches for example 'electricians around London' is given the name Local Search Engine Optimisation. Local search engine optimisation is usually much cheaper when compared to internetional optimisation
Although it is just as much a good idea to pay quality SEO Agency to carry out the SEO.
Using an professional optimisation consultancy for the ASEO tasks should mean avoid concerns dodgy techniques which could otherwise damage your businesses internet image.
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