Gold Strategy of Business
The gold rule of business is when 80% of profit of the company bring 20% of constant clients, — is ideal for a big casino. Thus the main tasks of a gambling institution — competently to allocate the best players (generous), to stimulate clients through various lotteries and constantly to involve the new players.
A link between the player and a database, as a rule, is the Gold Card (or Privilege Club Card).
Gambling's managers also should be interested in unexperienced players. To involve the client is only 1/2 of the business, the main thing — to keep the client and to create atmosphere when, having spent one unforgettable evening in a casino, the player would want to return here necessarily.
Thus, the new player, as a rule, has poor enough knowledge of the numerous games, therefore to the new client is offered special instructions on game rules, and also the detailed list of possible prizes.